Сочинение бизнес план на английском

Сочинение бизнес план на английском thumbnail

Представлено сочинение на английском языке Бизнес/ Business с переводом на русский язык.

BusinessБизнес
Business is an organization which involves the trade of goods and services. Every day thousands of people start their own business. To be successful in business one should have special character traits, for example, to be hard-working, clever, energetic and even adventurous.Бизнес – это организация, которая включает в себя торговлю товарами и услугами. Каждый день тысячи людей начинают свой собственный бизнес. Чтобы быть успешным в бизнесе, нужно иметь особые черты характера, например, быть трудолюбивым, умным, энергичным и даже предприимчивым.
If a person wishes to launch a new business he or she has to take some preparatory steps. The first one is the selection of a legal form. Different countries have different laws about legal types of businesses. Usually they are a limited liability company, a partnership and a sole proprietor. These forms of business slightly differ. The limited liability company is a legal entity. In case of a bankruptcy it has to reimburse its debts with all its assets. Sole proprietors or partners do not form a legal entity. In case of their bankruptcy they reimburse the debts not only with their assets but also with their own belongings. It includes houses, cars, money, etc. That’s why the majority of businessmen prefer to set up the limited liability companies. The second step is the preparation of certain documents. The third step includes initial investments and the appointment of a director.Если человек желает начать новый бизнес, он или она должны принять некоторые подготовительные шаги. Первый из них состоит в выборе правовой формы. Разные страны имеют разные законы о правовых видах бизнеса. Как правило, это компании с ограниченной ответственностью, партнерство или индивидуальное предпринимательство. Эти формы бизнеса незначительно отличаются. Общество с ограниченной ответственностью является юридическим лицом. В случае банкротства оно должно возместить свои долги имуществом фирмы. Индивидуальные предприниматели или партнеры не являются юридическим лицом. В случае их банкротства они возмещают долги не только своими активами, но и с личным состоянием. Это включает в себя дома, машины, деньги и т.д. Вот почему большинство предпринимателей предпочитает создавать общества с ограниченной ответственностью. Вторым шагом является подготовка некоторых документов. Третий этап включает в себя первоначальные инвестиции и назначение директора.
Every new business has to be registered with the official company register. Business should mainly bring profit. However, the founders sometimes don’t have enough experience and make many mistakes. This leads to losses instead of profit. All financial information of the company can be kept in the financial reports. There are a lot of reports submitted annually, semi-annually and quarterly. Every government requires detailed information on the company’s performance and collects taxes. That’s why financial reports are important.Каждый новый бизнес должен быть зарегистрирован в официальном реестре компаний. Бизнес должен в основном приносить прибыль . Тем не менее, иногда учредители не имеют достаточного опыта и делают много ошибок. Это приводит к потерям, а не прибыли. Вся финансовая информация компании может храниться в финансовых отчетах. Такие отчеты сдаются раз в год, раз в полгода и раз в квартал. Каждое правительство требует детальной информации о деятельности компании и собирает налоги. Вот почему финансовые отчеты важны.
In conclusion, I’d like to add that every business is not an easy activity. Thus, the knowledge of basic economic principles is vital for people who want to set up a business.В заключение я хотел бы добавить, что каждый бизнес не является легкой деятельностью. Таким образом, знание основных экономических принципов является жизненно важным для людей, которые хотят создать бизнес.

Источник

Название: Бизнес-план на английском языке

Автор: Масуренков Владислав

Домашняя Лаборатория Компьютерных Исследований

ДэЛКИ

E-mail: delki@chat.ru

Примечание: Написан мной и еще парой человек по курсу “Написание бизнес-плана”. Правда 80% сделал я.

Rostov State University

Business plan

DelKI

consultation of computer and software

Made by:

Massourenkov Vladislav

Machno Olga

Tovstolutskaia Larisa

1998

Contens:

1. Mission Statement

2. Industry Analys

3. Marketing Plan

4. Expenses

5. Break-Even Analysis

6. Cash Flow Projection

7. Organisation Plan

Привет! На рынке компьютерных услуг сейчас в Ростове существуют три фирмы, которые оказывают компьютерные услуги. Этими фирмами являются Гендальф, Ком, Инф.

Несмотря на то, что эти фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так как нацелены на другую категорию покупателей. Эту ситуацию вы можете увидеть на данном графике. Основными покупателями наших конкурентов являются компании, причем преимущественно те, которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет размещена в общедоступных средствах массовой информации, и рассчитана на большое число потенциальных покупателей.

Преимущество нашего проекта заключается в том, что он требует маленьких вложений, а низкие издержки обеспечат большую доходность.

На оказание одной дополнительной услуги наша фирма будет тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что значительно дешевле, чем она стоит у наших конкурентов. Качество наших услуг будет не только таким же, но и намного выше.

Залогом успеха нашей фирмы является высококвалифицированный персонал, о котором вам расскажет ТЛ.

Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.

Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.

The advantage of our project consists that it requires small investments and the low costs will ensure large profit.

For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.

Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.

Mission Statement

Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer’s using, selling and installing programs, consultation about the computer’s modernisation. The activity of firm will be distributed in Rostov region.

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Main idea of our Firm: “We’ll make computer easy for you”. We’ll help people to find themselves in the computer and software world. The basic technology: the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.

Industry Analysis

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company “Vist” in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.

The main competitors are “Informatika”, “Computer-engineering” and “Gendalf”.

Recently have been introducted internet-services and many new programs.

Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.

The greatest force has our main competitor “Informatika”. It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.

Marketing Plan

The characteristic of our basic buyers:

· Home computer users. Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.

· Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.

At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers ” That, Where, How mach. Computers and Office’ technique.” and “Server”).

Positioning our competitors:

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.

Expenses

Fixed Costs:

Rent and utilities: 5000p/month

Salaries: 11000/mo

Printing/Promotion/Advertising: 5000 (1-st six month 10000)

Office Supplies: 270/mo

Legal and License: 5000/year (year = December)

Main computer and software amortisation: 1100/mo

Variable costs

Product costs = labour cost per job + man’license

Specialist’s wages: 20/hour

License: 210/man

Each of man can worked: 175hour/mo

Product costs: 22/unit

Selling Prise = 50/hour

Main Investment From Owner = 200000p

Initial Investment at office’ equipment = 55000p from main investment

Organisation Plan

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.

Источник

№ 1 –

Как
написать

записки
и
факс

№ 2 –

Как
написать

электронное
сообщение

№ 3 –

Как
написать

письмо

№ 4 –

Как
написать

резюме

№ 5 –

Как написать

повестку дня и протокол  совещания/Об экономике США

№ 6 –

Как
написать

контракт/
Об
экономике
США
(Часть
2).

№ 7 –

Проводим
переговоры

часть
1
“Визитные
карточки”

№ 8 –

Проводим
переговоры

часть
2 “Вы
можете
договариваться?”

№ 9 –

Говорим
по
телефону
– Как
это
называется?
Устанавливая
связь

№ 10

Финансовые
термины/О
немецком
банке

№ 11

Говорим
по
телефону

Передаем
и
принимаем
записки

№ 12

Финансовые
термины
– О
французском
банке/Советы
по
подготовке
презентации
Powerpoint

№ 13

Термины
по
менеджменту/О
компании
IBM

№ 14

National
economies

Switzerland

№ 15

National
economies

United
Kingdom

№ 16

Итальянские
банки

№ 17

Термины
по
туризму/Об
Испании

№ 18

Термины
по
туризму/О
гостинице
в
Лондоне

№ 19

Услуги
в
гостинице

(часть
2)

№ 20

Гостиница-услуги/
Недвижимость

№ 21

Недвижимость
(2)/Беглость
речи

№ 22

Инвестиции/Клуб
миллиардеров

№ 23

Телекоммуникации/Клуб
миллиардеров

№ 24

Нефтяная
промышленность
/Как
подготовить
презентацию

№ 25

Техника,
технология/
Как
подготовить
презентацию
(часть
2)

№ 26

Nanotechnology

 Нанотехнология

№ 27

Trade

Торговля

№ 28

Retailing


Розничная
торговля

№ 29

Customers

 
Покупатели

№ 30

Logistics

Логистика

№ 31

Insurance

Страхование

№ 32

Taxation

Налогообложение

№ 33

National
economies

Japan

№ 34

Insurance

Lloyd’s
of
London

№ 35

Бесплатно
2
недели
в
Оксфорде

конкурс!

№ 36

Procurement
– Закупки

№ 37

Procurement
– Закупки
(часть
2)

№ 38

Science-Research-Education

№ 39

Office
supplies

№ 40

Business
contract

№ 41

Payment
systems

№ 42

UN
Convention

№ 43

Business
in
the
UK

№ 44

Business
in
the
USA

№ 45

50
new
rules
of
work

№ 46

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Business
and
Sustainability.

How
to
build
a
movement
around
your
business.
17
tips
to
double
your
productivity
in 14
days

№ 47

20

английских
книг.
Англо-русские
термины
на
звуковых
флэш-картах

№ 48

Franchising.Флэш-карты
и
упражнения.
How
to
Get
Started
in
Franchising

№ 50

Stock
Exchange.
Japan’s
stock
exchanges:
Listing,
not
keeling.Stock
Exchange

№ 51

Leasing.
Mind
Map,
Vocabulary,
E
xercises.Leasing
&
Buying
Your
Next
Vehicle

№ 52

Factoring
(text,
vocabulary,
exercises).

Little
Black
Book
for
Stunning
Success.
Secret
Letters
of
the
Monk
Who
Sold
His
Ferrari

№ 53

Public
Relations
(text,
exercises).What
is
PR?
Как
подготовить
пресс-релиз
на
английском
языке

№ 55

Business
Ethics

№ 56

100
английских
слов
для
делового
общения

№ 57 –

Лидерство – Leadership.

Business
English
Vocabulary
List.
The 7
Habits
of of
Highly
Effective
People.

Упражнения.

Учебные
пособия

для
изучающих
английский
язык

№ 58 –

Как составить приглашение

№ 59 –

Всемирный конгресс предпринимателей

№ 60 –

Телефонное сообщение (список фраз + checklists).
Презентация ‘Telephoning’. Тренинги по английскому
языку

№ 61 –

100 вопросов на собеседовании в иностранной компании

№ 62 –

50 лучших бизнес школ мира

№ 63 –
Карта платежной системы Payoneer
(как заказать и получить бесплатно)

Источник

Сочинение бизнес план на английском

Название: Бизнес-план на английском языке

Автор: Масуренков Владислав

Домашняя Лаборатория Компьютерных Исследований

ДэЛКИ

E-mail: delki@chat.ru

Примечание: Написан мной и еще парой человек по курсу “Написание бизнес-плана”. Правда 80% сделал я.

Rostov State University

Business plan

DelKI

consultation of computer and software

Made by:

Massourenkov Vladislav

Machno Olga

Tovstolutskaia Larisa

1998

Contens:

1. Mission Statement

2. Industry Analys

3. Marketing Plan

4. Expenses

5. Break-Even Analysis

6. Cash Flow Projection

7. Organisation Plan

Привет! На рынке компьютерных услуг сейчас в Ростове существуют три фирмы, которые оказывают компьютерные услуги. Этими фирмами являются Гендальф, Ком, Инф.

Несмотря на то, что эти фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так как нацелены на другую категорию покупателей. Эту ситуацию вы можете увидеть на данном графике. Основными покупателями наших конкурентов являются компании, причем преимущественно те, которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет размещена в общедоступных средствах массовой информации, и рассчитана на большое число потенциальных покупателей.

Преимущество нашего проекта заключается в том, что он требует маленьких вложений, а низкие издержки обеспечат большую доходность.

На оказание одной дополнительной услуги наша фирма будет тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что значительно дешевле, чем она стоит у наших конкурентов. Качество наших услуг будет не только таким же, но и намного выше.

Залогом успеха нашей фирмы является высококвалифицированный персонал, о котором вам расскажет ТЛ.

Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.

Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.

The advantage of our project consists that it requires small investments and the low costs will ensure large profit.

For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.

Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.

Mission Statement

Our consumers
are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners:
Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service
of our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer’s using, selling and installing programs, consultation about the computer’s modernisation. The activity of firm will be distributed in Rostov region.

Main idea
of our Firm: “We’ll make computer easy for you”. We’ll help people to find themselves in the computer and software world. The basic technology
: the individual work with each customer. Image
of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.

Industry Analysis

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company “Vist” in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.

The main competitors are “Informatika”, “Computer-engineering” and “Gendalf”.

Recently have been introducted internet-services and many new programs.

Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.

The greatest force has our main competitor “Informatika”. It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.

Marketing Plan

The characteristic of our basic buyers:

· Home computer users.
Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.

Читайте также:  Фасады и планы бизнес центра

· Organisations.
Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.

At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers ” That, Where, How mach. Computers and Office’ technique.” and “Server”).

Positioning our competitors:

Сочинение бизнес план на английском

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

Сочинение бизнес план на английском

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.

Expenses

Fixed Costs:

Rent and utilities: 5000p/month

Salaries: 11000/mo

Printing/Promotion/Advertising: 5000 (1-st six month 10000)

Office Supplies: 270/mo

Legal and License: 5000/year (year = December)

Main computer and software amortisation: 1100/mo

Variable costs

Product costs = labour cost per job + man’license

Specialist’s wages: 20/hour

License: 210/man

Each of man can worked: 175hour/mo

Product costs:
22/unit

Selling Prise
= 50/hour

Main Investment From Owner = 200000p

Initial Investment at office’ equipment = 55000p from main investment

Forms of costsNumberCost of numberTotal costs
Apartment
Rent150005000
Total: 5000
Equipment
Computer table47152860
Office table215003000
Working chair66003600
Customer chair83002400
Divan115001500
Xerox123002300
Cash desk120002000
Journal table1420420
Air-conditioner130003000
Phone2250500
Bookcase1650650
Safe150005000
Lavatory150005000
Other software11000010000
Main computer11200012000
Working computer4600024000
Standard software4500020000
Total: 98230
Personnel
President150005000
Vice President135003500
Secretary130003000
Total: 11500
Break-Even Analysis
Fixed costs: 23000 Break-Even: 32000
Sales VC FC TC Sales/p Break-Even
230002300032000
15033002300026300750032000
200440023000274001000032000
250550023000285001250032000
300660023000296001500032000
350770023000307001750032000
450990023000329002250032000
5501210023000351002750032000
6501430023000373003250032000
7501650023000395003750032000
8501870023000417004250032000
8701914023000421404350032000

Сочинение бизнес план на английском

Cash Flow Projection
JanFebMarAprMayJunJulAugSepOctNovDec
Comulative150200250300350450550650750850870
Beginning Cash 200000 102730 132300 111630 92360 74490 47020 27350 21480 18410 18140 20670
Income
Product Sales750010000125001500017500225002750032500375004250043500
Equipment66000110001100011000
Expenses
Rent and utilities500050005000500050005000500050005000500050005000
Office salaries110001100011000110001100011000110001100011000110001100011000
Print/Prom/Advertising100001000010000100001000010000500050005000500050005000
Office supplies270270270270270270270270270270270270
License50005000
Product costs3300440055006600770099001210014300165001870019140
Total Cash out312702957030670317703287033970311703337035570377703997045410
Mountly in/out-flow-97270-33070-20670-19270-17870-27470-19670-5870-3070-2702530-1910
End Cash102730132300111630923607449047020273502148018410181402067018760

Organisation Plan

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.

The organisation structure of our Firm:

Сочинение бизнес план на английском

The president – Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and management. At the enterprise will working with the basic organizational questions, advertising, marketing.

The vice-president – Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.

The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.

The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:

· Operating systems and set-up of the computer.

· The graphic programs and networks.

· Office programs.

The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.

For increase of quality of work participation of the personnel in the profit is planned.

Финансовый план

DeLKI

(Consultation of computer and software)

Вид затратКоличествоСтоимость единицыОбщая стоимость
Помещения
Аренда офиса площадью около 100 кв.м.180008000
Итого: 8000
Оборудование со сроком амортизации 2.3 года
Столы компьютерные47152860
Стол офисный215003000
Стулья рабочие66003600
Стулья посетительские83002400
Диван115001500
Ксерокс123002300
Кассовый аппарат120002000
Журнальный стол1420420
Сплит-система130003000
Телефон2250500
Шкаф1650650
Сейф150005000
Санузел150005000
Итого: 32230
Амортизационные отчисления в месяц: 1167,753623
Оборудование со сроком амортизации 1 год
Компьютеры рабочие3800024000
Программное обеспечение стандартное3500015000
Другое программное обеспечение11400014000
Компьютер главный11700017000
Итого: 70000
Амортизационные отчисления в месяц: 5833,333333
Персонал
Директор140004000
Бухгалтер-консультант135003500
Специалисты (4 чел.)4300012000
Итого: 19500
Прочие издержки
Оплата коммунальных услуг (вода и т.д.)500
Канцелярские товары (бумага, ручки и т.д.)3000
Рекламные мероприятия10000
Итого: 13500
Резервный фонд: 20000
Итого постоянные затраты в месяц: 25501,08696
Итого переменные затраты в месяц (при 4 специалистах): 15000
Итого общие единовременные затраты: 163230

Источник